Peter Yannopoulos holds a PhD in Marketing and Economics, and an MBA from the Rotman School of Management at University of Toronto, as well as an MA and BA in Economics from York University. He teaches courses in marketing, business strategy, and research methodology.

Previously, he was a Visiting Professor at McMaster University, and at Hellenic American University in Greece.

He is a reviewer many peer-reviewed business journals, including the Journal of Product and Brand Management, Journal of Product Innovation Management, Technovation, and Canadian Journal of Administrative Science.

RESEARCH AREA

SELECTED PUBLICATIONS

Journal Articles

Yannopoulos, P.. Marketing Strategies for Radical Innovation, World Journal of Management. Volume 9, Number 1, 2018.

Yannopoulos, P.. Business Strategies for Small Firms and New Ventures, World Review of Business Research. Volume 7, Number 1, 2017.

Yannopoulos, P.. Segmenting the Greek Football Market, World Journal of Management. Volume 8, Number 1, 2017.

Karakaya, F., Yannopoulos, P. and Kefalaki, M.. Factors Impacting the Decision to Attend Soccer Games: an Exploratory Study, Sport, Business and Management. Volume 6, Number 3, 2016.

Yannopoulos, P.. Determinants of Business Productivity, World Review of Business Research. Volume 5, Number 3, 2015.

Yannopoulos, P.. Perceived Importance of Defensive Marketing Strategies Before and After Competitor Entry: Does Nationality Matter?, World of Survey and Research. Volume 6, Number 1, 2015.

Menguc, B., Auh, S. and Yannopoulos, P.. Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability, Journal of Product Innovation Management. Volume 31, Number 2, 2014.

Yannopoulos, P.. Strategies for Market Pioneers, World Review of Business Research. Volume 3, Number 4, 2013.

Yannopoulos, P., Auh, S. and Menguc, B.. Achieving Fit between Learning and Market Orientation: Implications for New Product Performance, Journal of Product Innovation Management. Volume 29, Number 4, 2012.

Yannopoulos, P.. Celebrity Advertising: Literature Review and Propositions, World Review of Business Research. Volume 2, Number 4, 2012.

Karakaya, F. and Yannopoulos, P.. Relationship Between Export Support, Export Barriers, and Performance, Journal of Euromarketing. Volume 21, Number 1, 2012.

Yannopoulos, P.. Defensive and Offensive Strategies for Market Success, International Journal of Business and Social Science. Volume 2, Number 13, 2011.

Karakaya, F. and Yannopoulos, P.. Impact of Market Entrant Characteristics on Incumbent Reaction to Market Entry, Journal of Strategic Marketing. Volume 19, Number 2, 2011.

Yannopoulos, P.. Impact of the Internet on Marketing Strategy Formulation, International Journal of Business and Social Science. Volume 2, Number 18, 2011.

Yannopoulos, P., Gorish, N. and Kefalaki, M.. Mental Models as Barriers to Innovation, Journal of Business and Policy Research. Volume 6, Number 3, 2011.

Yannopoulos, P.. Strategic Principles for Low Share Firms, World Review of Business Research. Volume 1, Number 5, 2011.

Daskou, S., Yannopoulos, P. and Koutoulas, G.. The Mental Models of Greek Entrepreneurs: Evidence from Two Networks, International Journal of Economics and Business Research. Volume 4, Number 4, 2011.

Yannopoulos, P.. Defensive strategy framework in global markets: A mental models approach, European Journal of Marketing. Volume 44, Number 7/8, 2010.

Yannopoulos, P.. Export Assistance Programs: Insights from Canadian SMEs, International Review of Business Research Papers. Volume 1, Number 5, 2010.

Yannopoulos, P.. Export Barriers Facing Canadian SMEs: The Role of Mental Models, Journal of Business and Policy Research. Volume 5, Number 2, 2010.

Yannopoulos, P.. Factors Motivating Exports: The Canadian Evidence, Journal of International Management Studies. Volume 5, Number 2, 2010.

Yannopoulos, P.. The Market Share Effect: New Insights from Canadian Data, Journal of Global Business Management. Volume 6, Number 2, 2010.

Yannopoulos, P.. The Role of Mental Models in Managerial Decision Making, The International Journal of Arts and Sciences. Volume 3, Number 12, 2010.

Linda, Ueltschy, Krampf, Robert and Yannopoulos, P.. A cross-national study of perceived consumer risk towards online (Internet) purchasing, Multinational Business Review. Volume 12, Number 2, 2004.

Ueltschy, Linda, Laroche, Michel, Tamilia, Robert and Yannopoulos, P.. Cross-cultural invariance of measures of satisfaction and service quality, Journal of Business Research. Volume 57, Number 11, 2004.

Laroche, Michel, Ueltschy, Linda, Cleveland, Mark and Yannopoulos, P.. Service quality perceptions and customer satisfaction: Evaluating the role of culture, Journal of International Marketing. Volume 12, Number 3, 2004.

Yannopoulos, P. and Rotenberg, R.. Benefit Segmentation of the Near-Home Tourism Market: The Case of Upper New York State, Journal of Travel & Tourism Marketing. Volume 8, Number 2, 1999.

Rotenberg, R. and Yannopoulos, P.. Cross Border Shopping Continues, The Business Quarterly. Volume 62, Number 2, Winter, 1997.

Books Authored

Yannopoulos, Peter. Marketing Strategy, Nelson Education, Toronto, Ontario, 2007. (471 pages).

Book Chapters / Sections

Yannopoulos, P.. The Current State of Business Disciplines - Chapter: Market Entry Strategies: Advantages, Requirements and Strategies for Effective Entry. Editors: Dahiya, S. B.. Spellbound Publications, , 2000.

Yannopoulos, P.. Ron Rotenberg, A Manager's Guide to Marketing Research, Harcourt Brace & Co., Toronto, 1995. - Chapter: Multivariate Methods. Editors: . Harcourt Brace & Co., Canada, 1995.

Yannopoulos, P.. Managing High Technology: Decisions for Success - Chapter: Are There Natural Market Structures in Canadian High Technology Industries?. Editors: . Research Centre for High Technology Management, Carleton University, Canada, 1986.

Conference Proceedings and Presentations

Yannopoulos, P.. Multimarket Competition: Origins, Evolution, Mutual Forbrarance, and Propositions - Athens Institute for Education and Research Small /and medium Sized Enterprises Annual Conference, Lefkada, Greece, August, 2006.

Yannopoulos, P.. Multimarket Competition: Literature Review and Propositions - Academy of Business Administration, Global Trends Conference, Aruba, Other / Not in List, December, 2005.

Yannopoulos, P.. Business Strategies for Small and Medium Sized Enterprises - Athens Institute for Education and Research Small and Medium Sized Enterprises Annual Conference, Lefkada, Greece, September, 2005.

Yannopoulos, P.. Late Mover Advantage: Strategies for Overtaking Pioneers - Academy of Business Administration National Conference, Las Vegas, Nevada, March, 2004.

Yannopoulos, P.. Small Firm Advantage: Strategies for Competing Against Large Competitors - National Conference of the Academy of Business Administration, Las Vegas, Nevada, April, 2003.

Yannopoulos, P.. An Empirical Investigation Into Perceived Export Barriers Faced by Small Canadian Firms - Global Trends Conference, Academy of Business Administration, San Jose, Costa Rica, December, 2002.

Gall, J., Cullen, C.W. and Yannopoulos, P.. Winery Retail and Tasting Room Operations: A Literature Review and Research Hypothesis - Bacchus to the Future - An International Wine Conference, St. Catharines, Ontario, May, 2002.

Yannopoulos, P.. Export Assistance Programs to Small Canadian Exporter: How Useful Are They? - Academy of Business Administration National Conference, Vancouver, British Columbia, April, 2000.

Yannopoulos, P. and Michelis, L.. Factors Motivating Exports by Canadian Firms - Emerging Global Issues in the Next Millennium, Global Business and Technology Association, Montego Bay, Jamaica, April, 1999.

Yannopoulos, P.. An Empirical Investigation of the Usefulness of Export Assistance Programs to Small Canadian Exporters - Institute of Business Administration and Technology International Conference, Toronto, Ontario, July, 1998.

Yannopoulos, P.. An Empirical Investigation of the Factors Motivating Exports by Small Entrepreneurial Firms in Canada - The Entrepreneur and Entrepreneurship at the Dawn of the 21st Century Conference, Athens, Greece, May, 1998.

Yannopoulos, P.. An Empirical Investigation of the Usefulness of Export Assistance Programs to Canadian Exporters - Academy of Business Administration National Conference, Toronto, Ontario, April, 1998.

Yannopoulos, P.. A Lifestyle Segmentation of the Canadian Generation Xers - Academy of Business Administration, Global Trends Conference, Acapulco, Mexico, December, 1997.

Yannopoulos, P. and Priovolos, G.. Generation Xers Consumer Ethnocentrism: A Cross-Country Comparison Using the CETSCALE - Academy of Business Administration, Global Business Trends, Contemporary Readings, Acapulco, Mexico, December, 1997.

Yannopoulos, P. and Priovolos, George. Marketing to Generation X: A Cross-Country Comparison of Self-Reported Attitudes and Opinions - International Business Practices, Contemporary Readings, Athens, Greece, July, 1997.