Dynamic Capabilities, Open Innovation and Innovation Ecosystems, Business Strategy, International Business Management
Journal Articles
Richardson, P., Choong, P. and Parker, M.. Social Media Marketing Strategy: Theory and Research Propositions, Journal of Marketing Development and Competitiveness, Volume 10, Number 2, 2016.
Book Chapters / Sections
Parker, M.. Contemporary Canadian Marketing Cases - Chapter: Case 39: Petridis Vineyard. Editors: . Pearson Education Canada, Newfoundland, 2013.
Parker, M.. Contemporary Canadian Marketing Cases - Chapter: Case 40: Spriware Canada. Editors: . Pearson Education Canada, Newfoundland, 2013.
Conference Proceedings and Presentations
Parker, M., Richardson, P. and Choong, P.. Application of Marketing to an Evolutionary Business Framework - Proceedings of the 2015 Business Research Consortium of Western New York, Amherst, New York, 2016.