Dynamic Capabilities, Open Innovation and Innovation Ecosystems, Business Strategy, International Business Management
Journal Articles
Parker, M. and Masrani, S. Overcoming technological path dependency: role of dynamic capabilities, deliberate and emergent actions, Journal of Strategy and Leadership, Forthcoming.
Richardson, P., Choong, P., and Parker, M. Social Media Marketing Strategy: Theory and Research Propositions, Journal of Marketing Development and Competitiveness, Volume 10, Number 2, 2016.
Book Chapters / Sections
Parker, M. Contemporary Canadian Marketing Cases - Chapter: Case 39: Petridis Vineyard. Editors: . Pearson Education Canada, Newfoundland, 2013.
Parker, M. Contemporary Canadian Marketing Cases - Chapter: Case 40: Spriware Canada. Editors: . Pearson Education Canada, Newfoundland, 2013.
Conference Proceedings and Presentations
Parker, M., Masrani, S., and Tran, Y. Capability Development, Path Dependency and Dynamic Capabilities: an interdependent co-evolution - Proceedings of the DRUID22 Conference, Copenhagen, Denmark, June, 2022.
Parker, M., Richardson, P., and Choong, P. Application of Marketing to an Evolutionary Business Framework - Proceedings of the 2015 Business Research Consortium of Western New York, Amherst, New York, 2016.