Wes Chiang joined the Goodman School of Business as an Assistant Professor of Marketing in September 2023. Before joining the School, he was a tenured faculty member in the marketing department at the University of Pittsburgh Bradford. Chiang also serves as an editorial board member for the Journal of Management Sciences and Business Intelligence, the Journal of Advances in Higher Education and Journal of Education and Social Development.

Chiang obtained his PhD in Higher Education Management, Marketing specialization from the University of Toronto.

RESEARCH AREA

SELECTED PUBLICATIONS

Journal Articles

Mitchell, D., Chiang, W., Wang, K. and Andrews, B.. Investigating the Effect of Transformational Leadership in Mutual Fund Accounting and Administration, Journal of Management Science and Business Intelligence, Volume 6, Number 2, December, 2021.

Zhao, S. and Chiang, W.. SMADS- An ITS in a Wide-Area Public Transportation Network, Journal of Network and Information Security, Volume 9, Number 2, 2021.

Chiang, W., Zhao, S. and Mitchell, D.. Marketing Mistakes or Unethical Marketing in Higher Education- Two Case Studies in Ontario Colleges, Journal of Education and Social Development, Volume 4, Number 2, December, 2020.

Chiang, W., Mitchell, D. and Crawford, J.. Identifying Business Schools’ Business Behaviors: Employing the Perspectives of Corporate Ethos, Journal of Management Science and Business Intelligence, Volume 4, Number 2, 2019.

Chiang, W. and Mitchell, D.. Tracing their pathways-Business Education or Education Business, Journal of Education and Social Development, Volume 2, Number 2, November, 2018.

Mitchell, D., Chiang, W. and Crawford, J.. The Pay Ratio Disclosure Rule and Stakeholder Pressures May Give Way to Equalized CEO Compensation: A Literary Approach, Journal of Management Science and Business Intelligence, Volume 3, Number 1, July, 2018.

Chiang, W.. Towards a universal higher education system: A case study of Taiwan, Quality and Quantity: International Journal of Methodology, Volume 47, Number 1, 2013.

Chambers, T. and Chiang, W.. Understanding students’ experience - Using NSSE open ended comments as an example, Quality and Quantity: International Journal of Methodology, Volume 46, Number 4, 2012.

Conference Proceedings and Presentations

Chiang, W.. Marketing for Higher Education - MBA students experience - Virtual International Conference on Management, Leadership and Business Intelligence, Woodlands, Texas, 2021.

Chiang, W., Zhao, S. and Mitchell, D.. Marketing Mistakes or Unethical Marketing - Two case studies in the era of commercialization of higher education - International Conference on Management, Leadership and Business Intelligence, Woodlands, Texas, 2020.

Chiang, W. and Mitchell, D.. Identifying Business Schools’ Business Behaviors - employing the perspectives of corporate ethos - International Conference on Management, Leadership and Business Intelligence, Woodlands, Texas, 2019.

Mitchell, D., Wang, K. and Chiang, W.. Towards a Theory of Transformational Leadership: Refining the Behavioral Factors - International Conference on Management, Leadership and Business Intelligence, Woodlands, Texas, 2019.

Chiang, W. and Mitchell, D.. Exploring the evolution of Business Schools’ education to Business Schools’ Business - A literature review - International Conference on Management, Leadership and Business Intelligence, Woodlands, Texas, 2018.

Mitchell, D. and Chiang, W.. Will the Pay Ratio Disclosure Rule Lead to Pressure from Stakeholders to Decrease CEO Pay as a CSR Initiative? - International Conference on Management, Leadership and Business Intelligence, Woodlands, Texas, 2018.