Journal Articles
Wang, K., Ashraf, A., Thongpapanl, N., Ferreira, C., Selcuk, C. and Green, T.. Acting on Impulse: The Role of Emotion, Gender Identity and Immersion in Driving Impulse Behavior, Electronic Commerce Research, Forthcoming.
Green, T., Peloza, J., Mantonakis, A. and Shang, J.. It Leaves a Bad Taste in your Mouth: How Corporate Social Irresponsibility Impacts Consumption Experiences, Canadian Journal of Administrative Sciences, August, 2023.
Shang, J. and Green, T.. How the hiring of stigmatized populations can lead to a CSR backfire effect, Academy of Marketing Studies Journal, Volume 25, Number 1, 2021.
Allen, A., Green, T., Brady, M. and Peloza, J.. Can Corporate Social Responsibility Deter Consumer Dysfunctional Behavior?, Journal of Consumer Marketing, 2020.
Gopal, D., Peloza, J., Veshneya, G. and Green, T.. When do consumers value ethical attributes? The role of perceived quality in gift-giving, European Journal of Marketing, 2020.
Green, T., Allen, A. and Peloza, J.. The influence of retailer size on consumer responses to social responsibility initiatives, Journal of Consumer Behavior, Volume 17, Number 4, 2018.
Sinclair, Gary and Green, T.. Download or stream? Steal or buy? Developing a typology of today's music consumer, Journal of Consumer Behavior, Volume 15, Number 1, Summer, 2016.
Green, T, Sinclair, G and Tinson, J. Do they Know it’s CSR at all? An Exploration of Socially Responsible Music Consumption, Journal of Business Ethics, Volume 138, Number 2, 2016.
Green, T., Tinson, Julie and Peloza, John. Giving the Gift of Goodness: An Exploration of Socially Responsible Gift-Giving, Journal of Business Ethics, Volume 134, Number 1, 2016.
Green, T. and Peloza, J.. How did the Recession Change the Communication of Corporate Social Responsibility Activities?, Long Range Planning, Volume 48, Number 2, 2015.
Green, T. and Peloza, J.. Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption, Journal of Advertising, Volume 43, Number 2, 2014.
Green, T. and Peloza, John. How do consumers infer corporate social responsibility? The role of organisation size, Journal of Consumer Behavior, 2014.
Green, T. and Peloza, John. How does corporate social responsibility create value for consumers?, Journal of Consumer Marketing, Volume 28, Number 1, 2011.
Conference Proceedings and Presentations
Green, T. and Sinclair, G.. The broken record: How the music industry is making sense of uncertainty and change - Academy of Marketing Science (AMS) Conference, Coronado Island, California, 2017.
Green, T., Peloza, J. and Allen, A.. The bigger the better? The influence of retailer community interdependence on consumer perceptions of social responsibility - European Marketing Academy Conference, Oslo, Norway, 2016.
Spence, S., Wang, K., Thongpapanl, N. and Green, T.. When do Anticipated Guilt Ads Lead to Ethical Consumption? Identifying Moderating Variables from a Literature Review - Academy of Marketing Science Annual Conference, Denver, Colorado, May, 2015.
Green, T., Sinclair, G. and Tinson, J.. Do They Know It's CSR At All? An Exploration of Socially Responsible Music Consumption - Academy of Marketing Science (AMS) World Marketing Congress, Bari, Italy, 2015.
Sinclair, G. and Green, T.. Pirates, Streamers, Mixed tapes and Technophobes: A Typology of Contemporary Digital Music Consumption (legal and illegal) - Academy of Management (AOM) Conference, Limerick, Ireland, 2015.
Green, T., Tinson, Julie and Peloza, John. Giving the gift of goodness: An exploration of socially responsible gift-giving - 2nd International Conference on Social Responsibility, Ethics and Sustainable Business , Bournemouth, United Kingdom, September, 2013.
Green, T. and Peloza, John. Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption - 2012 Public Policy and Marketing Conference, Atlanta, Georgia, June, 2012.
Green, T. and Peloza, John. Save The Planet or Save Some Money? How the Framing of Environmentally Friendly Behaviour Affects Consumers - 2012 Academy of Marketing Science Conference, New Orleans, Louisiana, May, 2012.
Green, T. and Peloza, John. Do They Practice What We Preach? A Content Analysis of Social Responsibility Messages in Advertising - 2011 European Marketing Academy Conference, , Ljubljana, Slovenia, May, 2011.
Green, T. and Peloza, John. When The Going Gets Tough, Do The Tough Keep Giving? Advertising Corporate Social Responsibility During a Recession - 2011 European Academy of Marketing Conference, Ljubljana, Slovenia, May, 2011.
Green, T. and Peloza, J.. When The Going Gets Tough, Do The Tough Keep Giving? Advertising Corporate Social Responsibility During a Recession - Academic Conference on Social Responsibility, Tacoma, Washington, 2011.
Green, T. and Peloza, John. Do Consumers Value Corporate Social Responsibility In An Economic Downturn? - 2010 Academy of Marketing Science Conference, Portland, Oregon, May, 2010.
Green, T. and Peloza, J.. How Does Corporate Social Responsibility Create Value For Consumers? - Academic Conference on Social Responsibility, Tacoma, Washington, 2010.
Theses
Green, T.. Corporate social responsibility communication: firm strategies and consumer responses - Simon Fraser University, Vancouver, British Columbia, 2012.