Prior to starting her current position at Brock University, Asma completed her Ph.D. in Business Administration at the University of Alberta, where she specialized in Strategic Management and Organization. Asma’s dissertation explores how organizational responses to geographical disruptions influence organizational identity dynamics.

Formerly, she received training in Organizational Studies at the Goodman School of Business. Her work has been published in outlets including, Journal of Business Ethics and Research in Sociology of Organizations. Zafar is also a member of the Editorial Review Board at the Journal of Business Venturing for the 2024 to 2026 term.