Dr. Perera’s research interests are in the areas of immigrant and social entrepreneurship, collaborative consumption, social responsibility, and consumer activism. Her work has been published in multiple journals including Consumption, Markets and Culture, Journal of Consumer Behaviour, the New England Journal of Entrepreneurship, and the Journal of Marketing Theory and Practice as well as in edited academic books such as The Routledge Companion to Digital Consumption.

Her research has also been presented at multiple conferences including those sponsored by the Association for Consumer Research, the Eastern Academy of Management, the Southern Management Association, the International Society for Third-Sector Research, and the Canadian Council for Small Business and Entrepreneurship.

Journal Articles

Perera, Y., Ray Chaudhury, S., Albinsson, P. and Nafees, L.. This is who I am: Instagram as a counterspace for shared gendered ethnic identity expressions, Journal of the Association for Consumer Research, Forthcoming.

Gomez, C., Perera, Y. and Engelhardt, L.. The distinct nature of US based female immigrant entrepreneurs, Entrepreneurship & Regional Development, Volume 36, Number 3-4, 2024.

Gomez, C., Perera, Y., Tobey, D. and Campbell, T.. Hacking the Old Boy Network, Cybersecurity Skills Journal, April, 2023.

Perera, Y., Albinsson, P., Nafees, L. and Matthews, L.. Collaborative consumption participation intentions: A cross-cultural study of Indian and US consumers, Journal of Global Scholars of Marketing Science, Volume 33, Number 1, 2023.

Gomez, C., Perera, Y., Weisinger, J. and Tobey, D.. Immigrant entrepreneurs and community social capital: an exploration of motivations and agency, Journal of Small Business and Enterprise Development, 2020.

Albinsson, P., Perera, Y., Nafees, L. and Burman, B.. Collaborative Consumption Usage in the US and India: An Exploratory Study, Journal of Marketing Theory and Practice, 2019.

Griffiths, M., Perera, Y. and Albinsson, P.. Contrived Surplus and Negative Externalities in the Sharing Economy, Journal of Marketing Theory and Practice, 2019.

Albinsson, P., Perera, Y. and Shows, G.. Pursuing fitness: how dialectic goal striving and intersubjectivity influence consumer outcomes, Consumption Markets & Culture, Volume 20, Number 1, 2017.

Perera, Y., Albinsson, P. and Shows, G.. Value Co-creation in Consumer-intensive Service Encounters: A Dyadic Perspective, Journal of Creating Value, Volume 3, Number 1, 2017.

Albinsson, P., Perera, Y. and Sautter, P.. DART Scale Development: Diagnosing a Firm's Readiness for Strategic Value Co-creation, Journal of Marketing Theory and Practice, Volume 24, Number 1, 2016.

Gomez, C., Perera, Y., Weisinger, J., Tobey, D. and Zinsmeister-Teeters, T.. The impact of immigrant entrepreneurs' social capital related motivations, New England Journal of Entrepreneurship, Volume 18, Number 2, 2015.

Perera, Y., Gomez, C., Weisinger, J. and Tobey, D.. The role of social capital in the growth and innovation of immigrant-founded enterprises, International Journal of Innovation and Learning, Volume 13, Number 1, 2013.

Albinsson, P. and Perera, Y.. Alternative Marketplaces in the 21st Century: Building Community through Sharing Events, Journal of Consumer Behaviour: An International Research Review, Volume 11, Number 4, 2012.

Albinsson, P. and Perera, Y.. From Trash to Treasure and Beyond: The Meaning of Voluntary Disposition, Journal of Consumer Behaviour: An International Research Review, Volume 8, Number 6, 2009.

Books Authored

Perera, Y. and Albinsson, P.. Uber, ABC-CLIO, Santa Barbara, California, 2020. (236 pages).

Albinsson, P. and Perera, Y.. The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption, Praeger, Santa Barbara, California, 2016. (304 pages).

Book Chapters / Sections

Perera, Y., Albinsson, P. and Lawson, S.. Understanding Collaborative Consumption - Chapter: Understanding Collaborative Consumption: An Overview. Editors: P.A. Albinsson, B. Y. Perera & S. J, Lawson. Edward Elgar Publishing, Massachusetts, 2024.

Griffiths, M., Albinsson, P. and Perera, Y.. COVID-19: Individual Rights and Community Responsibilities - Chapter: Balancing Rights with Responsibilities: Citizens' Responses to Expert Systems. Editors: J. Michael Ryan. Routledge, United Kingdom, 2023.

Perera, Y., Albinsson, P. and Chaudhury, S.. The Routledge Handbook of Digital Consumption - Chapter: Online consumer activism 2.5: Youth at the forefront of the global climate crisis. Editors: Rosa Llamas & Russell Belk. Routledge, England, 2022.

Gomez, C., Perera, Y. and Mukherjee, D.. A Handbook on the Future of Work and Entrepreneurship for the Underserved - Chapter: Female immigrant entrepreneurs: An engine for inclusive economic development. Editors: . Centre for Business and Economic Research, United Kingdom, 2021.

Albinsson, P., Perera, Y. and Griffiths, M.. A Modern Guide to the Urban Sharing Economy - Chapter: Sharing and new forms of consumption. Editors: . Edward Elgar Publishing, United Kingdom, 2021.

Perera, Y., Cruz, R., Albinsson, P. and Chaudhurry, S.. Online Consumer Behavior: The Dark Side of Social Media - Chapter: When corporate partnerships are not AWESOME. Editors: . Routledge, New York, 2017.

Albinsson, P. and Perera, Y.. The Routledge Companion to Digital Consumption - Chapter: Consumer Activism 2.0: Tools for Social Change. Editors: . Routledge, New York, 2013.

Albinsson, P. and Perera, Y.. Consumer Activism through Social Media: Carrots versus Sticks - Chapter: When corporate partnerships are not AWESOME. Editors: . , , .

Books Edited

Understanding Collaborative Consumption. Albinsson, P., Perera, Y. and Lawson, S.. (Editors). Edward Elgar Publishing, Northampton, Massachusetts, 2024. (256 pages).

Conference Proceedings and Presentations

Steinbauer, R., Rhew, N., Perera, Y. and Chen, S.. By Teaching (Teachers), We Learn - Organizational Behavior Teaching Conference, North Canton, Ohio, 2016.