Dr. Magnus Hultman is a Professor of Marketing and International Business at the Goodman School of Business, Brock University, where he has held a faculty position since 2020. He served as the Brock IPBS Research Scholar from 2021 to 2023. Prior to his appointment at Brock, Dr. Hultman was an Associate Professor of Marketing at the University of Leeds, where he continues to be affiliated as a Senior Visiting Research Fellow. He also held academic positions at Luleå University of Technology in Sweden, where he earned his BSc and MSc in International Business and Economics, and his PhD in Industrial Marketing.

Before entering academia, Dr. Hultman worked in the financial sector and has since been engaged in consultancy projects for both local and international organizations on issues related to marketing strategy and research. He has substantial teaching and supervision experience at undergraduate, postgraduate, doctoral, and executive education levels, and has delivered invited lectures and courses across North America, Europe, the Middle East, and Asia. He is a multiple recipient of teaching and supervision excellence awards.

Dr. Hultman's research explores international marketing strategy, branding, innovation, managerial decision making, and sustainability. His work has appeared in many of the leading journals in marketing and international business, including Journal of International Business Studies, Journal of Product Innovation Management, Journal of Business Research, Journal of International Marketing, Psychology & Marketing, Annals of Tourism Research, Tourism Management, Industrial Marketing Management, International Business Review, International Marketing Review, and Technological Forecasting and Social Change, among others. His research has received numerous accolades, including several best paper awards and the S. Tamer Cavusgil Award for the most significant contribution to the advancement of international marketing practice.

In recognition of his scholarly impact, Professor Hultman is ranked in the top 3% of business and management researchers worldwide (ScholarGPS), and among the top 5 marketing scholars in Canada based on publications in the MKTBig15 journals. He currently serves as Associate Editor for International Marketing Review and sits on the Editorial Review Board of the Journal of International Marketing.
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