Sun's research focuses on transnational strategy, corporate and business unit strategy, institutional relativity across societies, comparative business systems, cross-cultural management, and business practices in East Asia.
Journal Articles
Sun, F.. Determinants of effective client entertainment in China: A transaction governance approach, Journal of Asia Business Studies, Volume 12, Number 4, December, 2018.
Sun, F. and Chen, S.. The role of business entertainment in economic exchanges: A governance perspective and propositions, Management and Organization Review, Volume 13, Number 1, March, 2017.
Sun, F.. How to manage client entertainment in China, Business Horizons, Volume 59, Number 4, July, 2016.
Conference Proceedings and Presentations
Sun, F.. The governance role of business entertainment: Evidence from China - 2018 IACMR Conference, Wuhan, China, June, 2018.
Sun, F.. The institutional environment for economic transaction governance: Market forces, social relations, and legal restraints - Academy of Management Annual Conference, Atlanta, Georgia, August, 2017.
Sun, F.. An institutional exploration of the determinants of effective client entertainment in China. - International Association for Chinese Management Research (IACMR) Conference, Hangzhou, China, June, 2016.
Sun, F.. An institutional examination of client entertainment vs. advertisement spending in China. - 2015 AMA Summer Marketing Educators’ Conference, Chicago, Illinois, August, 2015.
Sun, F.. Institutional void or institutional hybrid? A social cultural analysis. - ASAC, Halifax, Nova Scotia, June, 2015.
Sun, F. and Chen, S.. Business entertainment in economic life - Academy of International Business Annual Conference, Vancouver, British Columbia, June, 2014.
Sun, F. and Chen, S.F. The effectiveness of business entertainment in facilitating transactional relationships: The case of Chinese sales managers. - Academy of International Business Annual Conference, Washington, D. C., United States of America, July, 2012.
Sun, F. and Chen, SF. A transaction governance approach to business entertainment in China. - Academy of Management Annual Conference, Montreal, Canada, August, 2010.
Sun, F. and Chen, SF. Re-evaluating the role of bribery, entertainment, and gift-giving in private business settings. - Academy of International Business Annual Meeting, San Diego, California, July, 2009.
Sun, F. and Chen, SF. The role of bribes, entertainment, and gifts in ameliorating market imperfections: A cross-cultural perspective. - Academy of Management Annual Conference, Anaheim, California, August, 2008.
Theses
Sun, F. A Transaction Governance Perspective on Business Entertainment: A General Model and Evidence from China - Ivey Business School at Western University, London, Ontario, Canada, 2012.
Other Publications and Presentations
Sun, F. and Chen, S.. Sanlu Group and the tainted milk crisis, Ivey Publishing Case Number #9B09M077, 2009.