Hi, I’m Antonia. I’m a consumer psychologist and study how consumers make decisions about products – like wine. My research uses experiments – either in my “wine lab”, at a winery, or with online platforms. I started my research on brand memory almost 20 years ago and more recently have been examining how consumers think about wine labels when making a purchase. I’ve appeared on Canada AM (CTV), Breakfast Television (CityTV) and CHCH news and my wine research has been featured in the Globe and Mail, CNN, and the New York Times. My friends have always said, “so you’re a Wine Psychologist,” so that name has stuck with me.

These are the courses I teach at the MBA, MSc and undergraduate level:
Consumer Behaviour
Wine Marketing
Intro to Marketing