Dr. Mantonakis, a distinguished academic, is Professor of Marketing and Consumer Psychology. With an illustrious career spanning over 2 decades, Dr. Mantonakis has made significant contributions to the fields of marketing and consumer psychology.

In addition to Dr. Mantonakis’s role at the Goodman School of Business since 2006, Dr. Mantonakis serves as a Fellow at the Cool Climate Oenology and Viticulture Institute (CCOVI). This dual role showcases Dr. Mantonakis’s multidisciplinary approach, combining expertise in marketing with a keen interest in oenology and viticulture.

Dr. Mantonakis has been widely recognized for her expertise on consumer psychology, with hundreds of media appearances and mentions across television, radio, print, and online platforms, including features in notable outlets such as NPR, CNN, the Financial Times, the Globe and Mail, The New Yorker, and many more.

Excellence in Research

In addition to her impactful presence in the media, Dr. Mantonakis has contributed significantly to the academic community through publications in top tier marketing and psychology journals, including the Journal of Marketing Research and Psychological Science. Dr. Mantonakis’s research has advanced the understanding of consumer behaviour and has been acknowledged as influential in shaping the discourse within the academic community.

Further enriching her academic experience, as a post-doc, Dr. Mantonakis was a Visiting Scholar at the Booth School of Business, University of Chicago, where she was a Kilts Fellow. Dr. Mantonakis has also held the position of Associate Research Fellow in Consumer Insights and Product Innovation at the Vineland Research and Innovation Center. This role demonstrated her dedication to cutting-edge research and innovation in understanding consumer behaviour.

In 2007, Dr. Mantonakis achieved a remarkable milestone by becoming the first to be awarded two Canadian Tri-Council research grants (national competition; NSERC + SSHRC) as a new Assistant Professor. This ground-breaking achievement underscored her early recognition as a promising researcher in the academic community.

Additionally, Dr. Mantonakis was a Visiting Scholar at Columbia Business School in 2009. This experience at one of the world's premier academic institutions further solidified her standing as a global scholar in the field of marketing.

Excellence in Teaching

Further extending her academic reach, Dr. Mantonakis received training at Harvard Business School. In 2011, Dr. Mantonakis completed the Case Method Teaching program, demonstrating her commitment to innovative and effective teaching methodologies. Subsequently, in 2013, Dr. Mantonakis completed the Participant-Centered Teaching program, further honing her skills in creating engaging and interactive learning experiences for students.

In recognition of her contributions, Dr. Mantonakis has been awarded the prestigious title of Runner-up in the 2023's Top PR, Marketing, and Communications Professors and Instructors by Marketing News Canada. This accolade speaks to Dr. Mantonakis’s impact and influence in the field.

Dr. Mantonakis currently teaches at the MSc, MBA, and undergraduate level:
Consumer Behaviour
Wine Marketing
Introduction to Marketing
Integrated Marketing Communications