Dr. Antonia Mantonakis is Professor of Marketing and Consumer Psychology at Brock University’s Goodman School of Business and a Fellow of the Cool Climate Oenology and Viticulture Institute (CCOVI). A leading expert on consumer perception and decision-making, she has built an internationally recognized research program over more than two decades.

Her work has been published in top-tier journals including Journal of Marketing Research and Psychological Science, and has influenced scholarly discourse across marketing, psychology, and wine business research. She has held visiting scholar appointments at the University of Chicago’s Booth School of Business (as a Kilts Fellow) and Columbia Business School, and previously served as Associate Research Fellow in Consumer Insights and Product Innovation at the Vineland Research and Innovation Centre.

Dr. Mantonakis was the first new Assistant Professor in Canada to earn two Tri-Council research grants (NSERC and SSHRC) in the same year, highlighting her early impact as a researcher. Her expertise has been featured widely in international media, with hundreds of appearances across television, radio, and print, including NPR, CNN, CTV, The Financial Times, The Globe and Mail, and The New Yorker.

A committed educator, Dr. Mantonakis has completed Case Method and Participant-Centered Teaching training at Harvard Business School and teaches across the MSc, MBA, and undergraduate programs. She was recognized as Runner-Up for Marketing News Canada’s 2023 Top PR, Marketing, and Communications Professors and Instructors.

At Brock, Dr. Mantonakis teaches:
• Consumer Behaviour
• Wine Marketing
• Introduction to Marketing
• Integrated Marketing Communications
RESEARCH AREA
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