Abdul R. Ashraf began teaching at Goodman School of Business in 2016. He holds a PhD in Marketing from the University of New South Wales, an MSc in Marketing from Goodman School of Business, and a BBA from Textile Institute of Pakistan. He teaches marketing courses for the undergraduate and graduate programs.
Prior to joining Brock University, Ashraf was an assistant professor at NEOMA Business School.

He has been a reviewer of Canadian Journal of Administrative Sciences, Technovation, and Journal of International Marketing.