Jingyu (Jennifer) Li began teaching at Goodman School of Business in 2003. She holds a PhD in accounting from Massey University, a MAcc from Missouri State University, and a BA in English Literature from Beijing Normal University. She also has her Chartered Professional Accounts (CPA) of Ontario, and teaching certificate from Massey University and Ivey School of Business at Western University.

At Goodman, Li served as a member of the IMAcc and MAcc curriculum review committees, the undergraduate program committee, and the CPA accreditation committee. She was the Director of Confucius Institute at Brock University (CIBU), an organization dedicated to the appreciation of Chinese culture and supporting the cultural needs of the University and beyond. She is currently the Director of the CPA/Center for International Issues in Accounting.

Li is on the editorial board of Journal of Economic Science Research. Periodically, she peer-reviewed for the Canadian Academic Accounting Association (CAAA) Annual Conference and the Administrative Sciences Association of Canada (ASAC) Conference.