Dr. Jingyu (Jennifer) Li is Professor of Accounting at Brock University’s Goodman School of Business, where she has taught since 2003. She holds a PhD in Accounting from Massey University, a Master of Accountancy from Missouri State University, the Chartered Professional Accountant (CPA) designation from Ontario, and a teaching certificate from Massey University and Western University’s Ivey School of Business. Her research has been published in top-tier journals, including the British Accounting Review and the Journal of Business Ethics among others.

At Goodman, Dr. Li has played an active role in curriculum and program development, serving on the BAcc, IMAcc, and MAcc curriculum review committees, the undergraduate program committee, and the CPA accreditation committee. She was a key member of the committee that established the Master of Professional Accountancy (MPAC) program and was instrumental in securing CPA Ontario accreditation for it. In 2019, she developed "Accounting for Government and Not-for-Profit Organizations," which remains the only course of its kind in Canada.

Beyond her teaching, research and program leadership, Dr. Li has held significant administrative roles. She previously served as the Director of the Confucius Institute at Brock University (CIBU), an organization dedicated to promoting Chinese culture and serving the cultural needs of the university and wider community. She was the Director of the CPA Ontario Center for Public Policy and Innovation in Accounting, a research center that funds research and hosts professional development and academic exchange activities. Under her leadership, the Center has organized influential symposiums and webinars with global reach, addressing critical issues such as the future of accounting, post-pandemic business, and sustainability reporting.

Dr. Li also contributes to the academic community as a member of the editorial board and as a periodic peer reviewer for the Canadian Academic Accounting Association (CAAA) Annual Conference and the Administrative Sciences Association of Canada (ASAC) Conference.
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