Journal Articles
Thongpapanl, N., Ashraf, A., Hultman, M., and Chohan, R. How and When Trustworthiness Beliefs Influence Digital Commerce Behavior: A Regulatory Focus Perspective, Journal of Interactive Marketing, Volume 61, Number 2, 2026.
Wang, K., Ashraf, A., Thongpapanl, N., Ferreira, C., Selcuk, C., and Green, T. Acting on Impulse: The Role of Emotion, Gender Identity and Immersion in Driving Impulse Behavior, Electronic Commerce Research, Volume 25, May, 2025.
Liem, J., Thongpapanl, N., and Faught, B. Effective Decision-Making in Public Health Organizations: Reference to the COVID-19 Pandemic, Journal of Health Organization and Management, Volume 39, Number 2, 2025.
Wang, K., Ashraf, A., Thongpapanl, N., and Iqbal, I. How Value Perceptions of Augmented Reality Shopping Drives Psychological Ownership, Internet Research, Volume 35, Number 3, 2025.
Belkhiria, F., Thongpapanl, N., Ashraf, A., Ferreira, C., and Venkatesh, V. Importance of Technology–Job Fit on the Sustained Use of E-Government: Finding the Perfect Fit, Journal of Global Information Management, Volume 33, Number 1, 2025.
Ashraf, A., Hultman, M., Thongpapanl, N., and Anwar, A. Telling (Mis)Fitting New Product Stories: The Role of Consumer Orientations, Product Innovativeness, and Message Framing on New Product Evaluations, Journal of Product Innovation Management, Volume 42, Number 3, 2025.
Han, L., Thongpapanl, N., and Li, O. The Mechanism of Word-of-mouth Learning on Chronic Disease Patients’ Physician Choice in Online Health Communities: Latent Dirichlet Allocation Analyses and Cross-sectional Study, DIGITAL HEALTH, Volume 11, 2025.
De Clercq, D., Kaciak, E., and Thongpapanl, N. Mitigating Work Interference with Family by Leveraging an Entrepreneurial Strategic Posture, International Journal of Entrepreneurship and Innovation, Volume 25, Number 1, 2024.
Wang, K., Ashraf, A., Thongpapanl, N., and Nguyen, O. Influence of Social Augmented Reality App Usage on Customer Relationships and Continuance Intention: The Role of Shared Social Experience, Journal of Business Research, Volume 166, November, 2023.
De Clercq, D., Kaciak, E., and Thongpapanl, N. Full Circle Support: Unpacking the Relationship between Women Entrepreneurs’ Family-to-work Support and Work Interference with Family, International Entrepreneurship and Management Journal, Volume 19, Number 1, 2023.
Eyni, A., Thongpapanl, N., Ashraf, A., and Wang, K. The Logo ‘Visual Thickness Effect’: When and why it boosts brand personality, Journal of Consumer Behavior, Volume 22, Number 2, 2023.
De Clercq, D., Kaciak, E., and Thongpapanl, N. Happy at Home, Successful in Competition: The Beneficial Role of Happiness and Entrepreneurial Orientation for Women Entrepreneurs, International Journal of Entrepreneurial Behaviour & Research, Volume 28, Number 6, 2022.
Bhorah, S., Mallapragada, G., Venkatesan, R., Bommaraju, R., and Thongpapanl, N. Interfirm Collaboration and Exchange Relationships: An Agenda for Future Research, International Journal of Research in Marketing, Volume 39, Number 2, 2022.
Wang, X., Ashraf, A., Thongpapanl, N., and Wang, K. Perceived Deception and Online Repurchase Intention: The Moderating Effect of Product Type and Consumer Regulatory Orientation, Journal of Consumer Behavior, Volume 21, Number 6, 2022.
Mai To, A., Mindzak, M., Thongpapanl, N., and Mindzak, J. Social Media Branding Strategies of Universities and Colleges in Canada: A Mixed-method Approach Investigating Post Characteristics and Content, Journal of Marketing for Higher Education, Volume 34, Number 2, 2022.
De Clercq, D., Kaciak, E., and Thongpapanl, N. Tacking into the Wind: How Women Entrepreneurs Can Sail through Family-to-work Conflict to Ensure their Firms’ Entrepreneurial Orientation, Entrepreneurship Research Journal, Volume 12, Number 3, 2022.
De Clercq, D., Kaciak, E., and Thongpapanl, N. When Does Market Hostility Curtail Competitive Performance through Diminished Entrepreneurial Efforts? Buffering Effects of Women Entrepreneurs’ Family Business Support, Small Business Economics, Volume 59, Number 3, 2022.
De Clercq, D., Kaciak, E., and Thongpapanl, N. Work-to-family Conflict and Firm Performance of Women Entrepreneurs: Roles of Work-related Emotional Exhaustion and Competitive Hostility, International Small Business Journal, Volume 40, Number 3, 2022.
Kaciak, E., Koladkiewicz, I., Thongpapanl, N., and Wojtyra, M. The Role of Social Networks in Shaping Entrepreneurial Exit Strategies, International Entrepreneurship and Management Journal, Volume 17, May, 2021.
Ashraf, A., Thongpapanl, N., Anwar, A., Lapa, L., and Venkatesh, V. Perceived Values and Motivations Influencing M-Commerce Use: A Nine-country Comparative Study, International Journal of Information Management, Volume 59, 2021.
Anwar, A., Thongpapanl, N., and Ashraf, A. Strategic Imperatives of Mobile Commerce in Developing Countries: The Influence of Consumer Innovativeness, Ubiquity, Perceived Value, Risk, and Cost on Usage, Journal of Strategic Marketing, Volume 29, Number 8, 2021.
Gunawong, P., Thongpapanl, N., and Ferreira, C. A Comparative Study of Twitter Utilization in Disaster Management between Public and Private Organizations, Journal of Public Affairs, Volume 19, Number 4, 2019.
Thongpapanl, N., Kaciak, E., and Welsh, D. Growing and Aging of Entrepreneurial Firms, International Journal of Entrepreneurial Behaviour & Research, Volume 24, Number 6, September, 2018.
Thongpapanl, N., Ashraf, A., Lapa, L., and Venketesh, V. Differential Effects of Customers’ Regulatory Fit on Trust, Perceived Value, and M-commerce Use among Developing and Developed Countries, Journal of International Marketing, Volume 26, Number 3, 2018.
De Clercq, D., Thongpapanl, N., and Voronov, M. Sustainability in the Face of Institutional Adversity: Market Turbulence, Network Embeddedness, and Innovative Orientation, Journal of Business Ethics, Volume 148, Number 2, 2018.
Ashraf, A., Thongpapanl, N., Menguc, B., and Northey, G. The Role of M-commerce Readiness in Emerging and Developed Markets, Journal of International Marketing, Volume 25, Number 2, 2017.
Welsh, D., Kaciak, E., and Thongpapanl, N. Influence of Stages of Economic Development on Women Entrepreneurs’ Start-ups, Journal of Business Research, Volume 69, Number 11, November, 2016.
Ashraf, A., Thongpapanl, N., and Spyropoulou, S. The Connection and Disconnection between E-commerce Businesses and Their Customers: Exploring the Role of Engagement, Perceived Usefulness, and Perceived Ease-of-use, Electronic Commerce Research and Applications, Volume 20, November, 2016.
Ashraf, A. and Thongpapanl, N. Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process, Journal of Interactive Marketing, Volume 32, 2016.
Ashraf, A., Razzaque, M., and Thongpapanl, N. The Role of Customer Regulatory Orientation and Fit in Online Shopping across Cultural Contexts, Journal of Business Research, Volume 69, Number 12, 2016.
Cieslik, J., Kaciak, E., and Thongpapanl, N. Effect of Export Experience and Market Scope Strategy on Export Performance: Evidence from Poland, International Business Review, Volume 24, Number 5, August, 2015.
De Clercq, D., Thongpapanl, N., and Voronov, M. Explaining SME Engagement in Local Sourcing: The Roles of Location-Specific Resources and Patriotism, International Small Business Journal, Volume 33, Number 8, 2015.
De Clercq, D., Thongpapanl, N., and Dimov, D. Structural and Relational Influences on the Role of Reward Interdependence in Product Innovation, R&D Management, Volume 45, Number 5, 2015.
De Clercq, D., Dimov, D., and Thongpapanl, N. Structural and Relational Interdependence and Entrepreneurial Orientation in SMEs: The Mediating Role of Internal Knowledge Sharing, International Small Business Journal, Volume 33, Number 5, 2015.
De Clercq, D., Thongpapanl, N., and Dimov, D. Contextual Ambidexterity in SMEs: The Roles of Internal and External Rivalry, Small Business Economics, Volume 42, Number 1, 2014.
Ashraf, A., Thongpapanl, N., and Auh, S. The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption, Journal of International Marketing, Volume 22, Number 3, 2014.
De Clercq, D., Thongpapanl, N., and Dimov, D. Getting More from Cross-Functional Fairness for Product Innovativeness: Contingency Effects of Internal Resource and Conflict Management, Journal of Product Innovation Management, Volume 30, Number 1, 2013.
De Clercq, D., Dimov, D., and Thongpapanl, N. Organizational Social Capital, Formalization, and Internal Knowledge Sharing in Entrepreneurial Orientation Formation, Entrepreneurship Theory and Practice, Volume 37, Number 3, 2013.
De Clercq, D., Thongpapanl, N., and Dimov, D. Shedding New Light on the Relationship between Contextual Ambidexterity and Firm Performance: An Investigation of Internal Contingencies, Technovation, Volume 33, Number 4-5, 2013.
Thongpapanl, N., De Clercq, D., and Dimov, D. An Investigation of the Performance Consequences of Alignment and Adaptability: Contingent Effects of Decision Autonomy and Shared Responsibility, R&D Management, Volume 42, Number 1, 2012.
Thongpapanl, N. The Changing Landscape of Technology and Innovation Management: An Updated Ranking of Journals in the Field, Technovation, Volume 32, Number 5, 2012.
Ayanso, A., Lertwachara, K., and Thongpapanl, N. The Effect of Customer Service and Content Management on Online Retail Sales Performance: The Mediating Role of Customer Satisfaction, AIS Transactions on Human-Computer Interaction, Volume 3, Number 3, September, 2011.
De Clercq, D., Thongpapanl, N., and Dimov, D. A Closer Look at Cross-Functional Collaboration and Product Innovativeness: Contingency Effects of Structural and Relational Context, Journal of Product Innovation Management, Volume 28, Number 5, 2011.
Thongpapanl, N. and Ashraf, A. Enhancing Online Performance through Website Content and Personalization, Journal of Computer Information Systems, Volume 52, Number 1, 2011.
De Clercq, D., Thongpapanl, N., and Dimov, D. The Moderating Role of Organizational Context on the Relationship between Innovation and Firm Performance, IEEE Transactions on Engineering Management, Volume 58, Number 3, 2011.
Ayanso, A., Lertwachara, K., and Thongpapanl, N. Technology-enabled Retail Services and Online Sales Performance, Journal of Computer Information Systems, Volume 50, Number 3, 2010.
De Clercq, D., Dimov, D., and Thongpapanl, N. The Moderating Impact of Internal Social Exchange Processes on the Entrepreneurial Orientation-Performance Relationship, Journal of Business Venturing, Volume 25, Number 1, 2010.
De Clercq, D., Thongpapanl, N., and Dimov, D. When Good Conflict Gets Better and Bad Conflict Becomes Worse: The Role of Social Capital in the Conflict-Innovation Relationship, Journal of the Academy of Marketing Science, Volume 37, Number 3, 2009.
Linton, J. and Thongpapanl, N. Perspective: Ranking the Technology Innovation Management Journals, Journal of Product Innovation Management, Volume 21, Number 2, 2004.
Conference Proceedings and Presentations
Lapa, L., Ashraf, A., and Thongpapanl, N. The Role of Trust Beliefs in Shaping M-commerce Usage Intention: The "Good" vs. the Efficient and Ethical M-retailer - American Marketing Association (AMA) Global Marketing SIG Special Conference, Santorini, Greece, 2018.
Thongpapanl, N., Kaciak, E., and Welsh, D. Organizational Growing and Aging Pain: The Lessening Impact of Job Rotation and Joint Rewards in Cross-Functional Collaboration and Innovation - The 7th Global Innovation and Knowledge Academy (GIKA) Conference, Lisbon, Portugal, June, 2017.
Ashraf, A., Thongpapanl, N., and Menguc, B. Cross-national Difference in M-commerce Shoppers' Behaviors: The Role of M-commerce Readiness and Culture in Emerging and Developed Markets - American Marketing Association (AMA) Winter Marketing Educators' Conference, Orlando, Florida, 2017.
Ashraf, A. and Thongpapanl, N. Cross-National Difference in M-commerce Shoppers' Behaviors: The Role of M-commerce Readiness and Culture in Emerging and Developed Markets - American Marketing Association (AMA) Global Marketing SIG Special Conference, Havana, Cuba, 2017.
Ashraf, A., Thongpapanl, N., and Menguc, B. Know Thy M-commerce Customer, Know Thyself: Understanding Customer's Shopping Motivation and Underlying Regulatory Orientation - American Marketing Association (AMA) Winter Marketing Educators' Conference, Orlando, Florida, 2017.
Thongpapanl, N., Ashraf, A., and Lapa, L. The Potential Benefits of Offering a Suitable Mobile Commerce Experience to Your Customers - Academy of Marketing Science (AMS) Conference, Coronado, California, 2017.
Ashraf, A., Thongpapanl, N., and Anwar, A. The Role of Consumer Innovativeness in mobile Commerce Usage: a comparison of two Emerging Economies - Academy of Marketing Science (AMS) Conference, Coronado, California, 2017.
Welsh, D., Kaciak, E., and Thongpapanl, N. Influence of Stages of Economic Development on Women Entrepreneurs’ Startups - The 6th Global Innovation and Knowledge Academy (GIKA) Conference, Valencia, Spain, March, 2016.
Ashraf, A. and Thongpapanl, N. Cross-National Difference in M-commerce Shoppers' Behaviours: The Role of M-commerce Readiness and Culture in Emerging and Developed Markets - American Marketing Association (AMA) Winter Marketing Educators' Conference, Las Vegas, Nevada, 2016.
Ashraf, A. and Thongpapanl, N. What does Regulatory Fit have to Do with the Online Customer’s Decision-making Process - Academy of Marketing Science WMC, Paris, France, 2016.
Spence, S., Wang, K., Thongpapanl, N., and Green, T. When do Anticipated Guilt Ads Lead to Ethical Consumption? Identifying Moderating Variables from a Literature Review - Academy of Marketing Science Annual Conference, Denver, Colorado, May, 2015.
Ashraf, A., Razzaque, M., and Thongpapanl, N. The Influence of Online Customers’ Regulatory Fit on Their Attitude and Purchase Intention - Academy of Marketing Science, Annual Conference, Denver, Colorado, 2015.
Ashraf, A. and Thongpapanl, N. The role of regulatory focus and regulatory fit in the online shopping context - Management and Innovation Technology International Conference (MiTiCON), Pattaya, Thailand, 2014.
Ashraf, A. and Thongpapanl, N. Adoption of E-Commerce: A Technology Acceptance Perspective - International Conference on Innovations in Engineering and Technology (ICIET), Bangkok, Thailand, 2013.
Ashraf, A., Thongpapanl, N., and Razzaque, M. Adoption of Online Shopping: A Technology Acceptance Perspective - Academy of Marketing Science, Annual Conference, Las Vegas, California, 2013.
Thongpapanl, N. and Ashraf, A. Is More Information Content Always Good?: Investigating the Impact of Website Interface Features on E-Retailer's Sales Performance - Academy of Marketing Science Annual Conference, New Orleans, Louisiana, 2012.
Wang, K., Thongpapanl, N., Ting, I., and Wu, H Identifying Structural Heterogeneities Between Social Networks for Effective Word-of-Mouth Marketing - International Conference on Social Networks Analysis and Mining, Kaohsiung, Taiwan, July, 2011.
Ayanso, A., Lertwachara, K., and Thongpapanl, N. What is the Influence of Stock-Keeping Units on Online Retail Sales? - Proceedings of World Academy of Science, Engineering and Technology (WASET) Conference, Bangkok, Thailand, December, 2009.
Ayanso, A., Lertwachara, K., and Thongpapanl, N. A Tale of Two Stories: The Impacts of Customer Satisfaction with Online Retailers' Customer Service and Content on Sales Performance - Proceedings of the American Marketing Association (AMA) Winter Marketing Educators’ Conference, Tampa, Florida, February, 2009.
Thongpapanl, N., O'Connor, G., and Sarin, S. Understanding the Role of Early Application Exploration Process in the Realization of Major Innovations - 32nd Annual International Product Development Management Association (PDMA) Conference, Orlando, Florida, Fall, 2008.
Ayanso, A., Lertwachara, K., and Thongpapanl, N. The Direct and Indirect Impact of Customer Service and Content Management on E-Retailers Performance - Proceedings of the 15th Annual International Conference on Advances in Management (ICAM), Boston, Massachusetts, Summer, 2008.
Thongpapanl, N. and Scott, M. Competitive, Market, and Technology Orientation Elements of First Movers - 14th Annual International Conference on Advances in Management (ICAM), Niagara Falls, Ontario, Summer, 2007.
Thongpapanl, N., O'Connor, G., and Sarin, S. An Empirical Exploration of the Effect of Application Selection on Learning from, and Performance of Major Innovations - 30th Annual International Product Development Management Association (PDMA) Conference, Altanta, Georgia, Summer, 2006.
Thongpapanl, N., O'Connor, G., and Sarin, S. Choosing the Right Customers for Your New Product Development Project - 13th Annual International Product Development Management Conference (IPDMC), Milan, Italy, Summer, 2006.
Thongpapanl, N. and Doyle, J. Internally-oriented or Externally-oriented Idea Generations? - 13th Annual International Conference on Advances in Management (ICAM), Lisbon, Portugal, Summer, 2006.
Thongpapanl, N. Bring Harmony to the New Product Development Process through Lowering Information Asymmetry in the Developer-User Relationship - 21st Annual Conference of the Euro-Asia Management Studies Association (EAMSA), Hong Kong, Hong Kong, Summer, 2004.
Thongpapanl, N. and O'Connor, G. Does Customer Interaction Increase the Chance of Success for Radical Innovation Development Project? - 4th Annual Hawaii International Conference on Business, Oahu, Hawaii, Summer, 2004.
Linton, J. and Thongpapanl, N. Evaluating and Classifying Technology and Innovation Management Journals - International Association for Management of Technology (IAMOT) 14th International Conference, Nancy, France, Summer, 2003.
Theses
Thongpapanl, N. Understanding the Nature of Market Interaction in the NPD Process and Its Impact on Performance - Lally School of Management and Technology (Resselaer Polytechnic Institute), Troy, New York, 2005.
Other Publications and Presentations
Thongpapanl, N. and Ashraf, A. Revealing the Differential Effects of Customers' Regulatory Fit on Trust, Perceived Value, and M-commerce Use among Developing and Developed Countries, Hellenic American University, 2018.
Armstrong, M. and Thongpapanl, N. Tailoring the customer experience boosts online sales, The Conversation, October, 2017.
Thongpapanl, N. and Ashraf, A. Adopting M-commerce in Developing Countries: The Influences of Consumer Innovativeness on Perceived Risk, Cost, Ubiquity, Value, and Usage, Royal Bank International Research Seminar, 2017.
Thongpapanl, N. Interacting with Markets: Who and How, CIMS Technology Management Report, 2005.
Linton, J. and Thongpapanl, N. Understanding the Nature and Diversity of Interdisciplinary Fields: A Method for Gaining Insights into Interdisciplinary Fields while Ranking Specialty Journals, Lally School of Management and Technology Working Paper, 2005.
Thongpapanl, N. and Standish-Kuon, T. Discontinuous Innovation and its Managerial Processes: A Literature Review Update, Lally School of Management and Technology Working Paper, 2001.