Filippo Dall’Olio joined the Goodman School of Business as an Assistant Professor of Marketing in January 2020 after receiving his PhD from the Desautels Faculty of Management of McGill University in Montreal. He also holds a MSc in Statistics, Economics, and Business and a BA in Economics and Marketing from the University of Bologna, Italy.

His research leverages recent advances in marketing analytics as well as statistical and econometric methods to empirically assess the impact of a brand’s advertising creative strategy on sales and consumer demand. In other words, how advertisers can “move the needle” using advertising content and execution.

He also studies advertising originality decisions. That is, when it is optimal for a brand to develop an original advertisement as opposed to copycatting competitors.

Other research areas include investment management marketing, that is the marketing of hedge and pension funds, and the development of statistical methods for Customer Relationship Management (CRM) leveraging recent advances in machine learning and big data analytics.

At Brock, Filippo teaches Introduction to Marketing and Marketing Management.